Google URL Shortener Alternative to Get a Free Shortened URL

Yamato San Published on July 04, 2024

In the digital age, the significance of URL shorteners cannot be overstated. They simplify lengthy URLs, making them more manageable and aesthetically pleasing. Once, Google's URL shortener,, was a popular choice for many. However, with its discontinuation in March 2019, users have been on the lookout for a reliable alternative. Enter Shorten World, a powerful and versatile URL shortener that not only matches but surpasses many features of the Google URL shortener. This article will delve into why Shorten World is the best free alternative for shortening URLs.

Why Use a URL Shortener?

Before diving into the specifics of Shorten World, it’s essential to understand why URL shorteners are crucial tools:

  1. Ease of Sharing: Long URLs can be cumbersome to share, especially on platforms with character limits like Twitter. Shortened URLs are concise and easy to share.
  2. Improved Click-Through Rates (CTR): Shorter URLs look cleaner and more trustworthy, which can lead to higher CTRs.
  3. Enhanced User Experience: A short URL is easier to remember and type, enhancing the user experience.
  4. Analytics and Tracking: URL shorteners often come with built-in analytics, allowing you to track the performance of your links.

The Rise and Fall of Google URL Shortener

Google’s URL shortener,, was a beloved tool for many. It provided an easy way to shorten URLs and track their performance. However, Google decided to shift focus to Firebase Dynamic Links (FDL) and discontinued the service for public use in March 2019. This left many users searching for an alternative that could provide the same reliability and features.

Shorten World: The Ultimate Alternative

Shorten World has emerged as a robust alternative to the Google URL shortener. Here’s why:

1. Free and Easy to Use

One of the primary reasons users loved was its simplicity and cost-effectiveness. Shorten World mirrors these features, providing a free and easy-to-use platform for shortening URLs. The interface is intuitive, ensuring that even non-tech-savvy users can navigate it with ease.

2. Speed and Reliability

Speed is a critical factor when it comes to URL shorteners. Shorten World prides itself on being the fastest URL shortener available. This speed is not just about the initial shortening process but also about the redirection speed when users click on the shortened link. Shorten World ensures that the transition from the shortened URL to the destination URL is seamless and swift, enhancing the user experience.

3. Advanced Analytics

Shorten World offers advanced analytics that rival those provided by Users can track clicks, geographic locations, referrers, and much more. This data is crucial for marketers and businesses looking to optimize their campaigns. By understanding where your traffic is coming from and how users are interacting with your links, you can make informed decisions to enhance your marketing strategies.

4. Customizable URLs

Customization is a feature that many users desire. Shorten World allows you to create custom URLs, making your links more brand-friendly and memorable. Instead of random characters, you can include relevant keywords or your brand name, which can improve trust and click-through rates.

5. Domain Name Marketplace

One unique feature that sets Shorten World apart from other URL shorteners is its domain name marketplace. Users can rent from a selection of over a hundred domain names. This flexibility allows for greater customization and branding opportunities. Additionally, users can list their own domain names to earn passive income, making it a versatile tool for individuals and businesses alike.

6. Security Features

Security is a paramount concern when it comes to URL shorteners. Shorten World implements robust security measures to ensure that your links are safe from malicious activities. This includes features like link expiration and password protection, which add an extra layer of security to your shortened URLs.

How to Use Shorten World

Using Shorten World is straightforward. Here’s a step-by-step guide to get you started:

  1. Sign Up: Create a free account on the Shorten World website. This allows you to access advanced features like analytics and custom URLs.
  2. Shorten a URL: Enter the long URL you wish to shorten into the provided field and click the "Shorten" button. Your shortened URL will be generated instantly.
  3. Customize Your URL: If desired, customize your URL to make it more brand-friendly. You can use keywords or your brand name to create a memorable link.
  4. Track Your Links: Use the analytics dashboard to monitor the performance of your links. Track clicks, geographic locations, and other valuable data to optimize your marketing strategies.
  5. Utilize the Domain Marketplace: Explore the domain name marketplace to find a domain that suits your branding needs. You can also list your own domains to earn passive income.

The Benefits of Using Shorten World for Businesses

For businesses, URL shorteners are not just tools for convenience; they are strategic assets. Here’s how Shorten World can benefit your business:

1. Enhanced Branding

Custom URLs with your brand name or relevant keywords can enhance your branding efforts. They make your links more recognizable and trustworthy, which can lead to higher click-through rates.

2. Detailed Insights

The analytics provided by Shorten World give businesses detailed insights into their audience’s behavior. Understanding where your traffic is coming from and how users are interacting with your links can help you refine your marketing strategies.

3. Improved Campaign Performance

With the ability to track and analyze link performance, businesses can make data-driven decisions to improve their campaigns. Whether you’re running social media ads, email marketing campaigns, or content marketing, Shorten World provides the data you need to optimize your efforts.

4. Cost-Effective Solution

Shorten World is a free tool, making it a cost-effective solution for businesses of all sizes. You get access to powerful features without the need for a significant financial investment.

Shorten World vs. Other URL Shorteners

While there are many URL shorteners available, Shorten World stands out due to its unique features and benefits. Here’s how it compares to some of the other popular URL shorteners:

1. Bitly

Bitly is one of the most well-known URL shorteners. It offers many similar features to Shorten World, such as custom URLs and analytics. However, Bitly’s free (and paid) plan has limitations, particularly when it comes to the number of links you can shorten and the level of analytics provided. Shorten World, on the other hand, offers more generous limits and advanced analytics even on its free plan.

2. TinyURL

TinyURL is another popular option, known for its simplicity and ease of use. However, it lacks some of the advanced features that Shorten World offers, such as detailed analytics and the domain name marketplace. For users looking for a more robust solution, Shorten World is a better choice.

3. is integrated with the social media management platform Hootsuite. While it’s a good option for Hootsuite users, it doesn’t offer the same level of customization and analytics as Shorten World. Additionally, you need a Hootsuite account to use, whereas Shorten World is a standalone tool.

Tips for Maximizing the Use of Shorten World

To get the most out of Shorten World, consider the following tips:

1. Use Custom URLs

Whenever possible, customize your URLs to make them more memorable and brand-friendly. This not only improves trust but also makes it easier for users to recall your links.

2. Monitor Your Analytics

Regularly check your analytics to understand how your links are performing. Look for trends and patterns that can help you refine your marketing strategies.

3. Leverage the Domain Marketplace

Take advantage of the domain name marketplace to find domains that align with your branding. This can enhance the professional appearance of your links.

4. Promote Your Custom Links

Promote your custom links across all your marketing channels. Whether it’s social media, email marketing, or print materials, consistently use your shortened URLs to drive traffic.


The discontinuation of Google’s URL shortener left a significant gap in the market. However, Shorten World has stepped up to fill this gap with a feature-rich and user-friendly platform. Its speed, reliability, advanced analytics, and customizable URLs make it the best free alternative to Google URL shortener. Whether you’re an individual looking to share links easily or a business aiming to optimize your marketing campaigns, Shorten World offers the tools you need to succeed.

By leveraging the power of Shorten World, you can enhance your branding, improve your campaign performance, and gain valuable insights into your audience’s behavior. So, if you’re looking for a reliable and versatile URL shortener, look no further than Shorten World. Sign up today and start experiencing the benefits for yourself!